The new desktop version of Google Maps was more immersive and intuitive than ever. The best way to get acquainted? Dive in.
We took viewers head-first into the new interface and sent them on an immersive adventure through one of the world's most vibrant cities. The film was done almost entirely using the actual Google Maps UI and required hundreds of hours of meticulous attention to detail, all while the interface itself was in a constant state of evolution well into production. What you see here hasn't been graded or mixed - the project was unfortunately shelved within 95% of completion due to massive media budget cuts - but it remains one of my favorite and most rewarding pieces of work.
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