THE BEAUTIFUL X POWERFUL COLLECTION

Two brands. Two stars. Two Instagram Stories. One epic launch (and a very, very packed day).

To celebrate the launch of the Nike Beautiful x Powerful collection, we put girls across Europe in the shoes of two of their favorite role models, Bella Hadid and French influencer Estelle Fitz, as they made their way through Paris – from the Nike flagship store at Les Halles, to Centre Court at Roland Garros, to the rooftop of the iconic Molitor Hotel.

In one day we simultaneously shot, edited, and went live with two separate Instagram Stories for Nike Women and Nike Sportswear’s global channels. The first challenge was creating two distinctly different stories from the same content. Add to the mix an ever-changing production schedule, celebrity talent, three different shooting locations, two crews, and nightmarish traffic, and we were left with little room for error.

The logistics were borderline crazy, but in the end the Instagram Stories got the highest number of views in Nike Sportswear and Nike Women's history. How’s that for beautiful and powerful?