Sprite doesn't help people dunk better or play faster. Sprite quenches thirst. Nothing more, nothing less. By standing up and declaring what it truly is, Sprite is encouraging teens around the world to be true to themselves. Because the world isn't thirsty for same-ness. It's thirsty for you.
We launched a global campaign that completely redefined the tone of the brand and brought the “Voice of Sprite” to life. Each of the 21 spots honored every bottle out in the world for staying true to what it is – a delicious, lemon-lime thirst quencher.